Getting Ready for Small Business Saturday on November 27, 2021
Situated between the long lines of Black Friday and the seemingly minute-long online deals of Cyber Monday is a relatively new holiday which glorifies the value of American small businesses: Small Business Saturday.
This national holiday, which was first celebrated in 2010, calls to attention the importance of shopping at the small businesses that serve as the backbone of the American economy and our local communities. Each year, Small Business Saturday draws crowds to main streets across the country with great deals on unique products and services, events that encourage shopping locally, and unique experiences that introduce you to commonly valued neighbors.
While this holiday is designed to help draw customers to local small businesses, it can be challenging for business owners to plan events, decorate their stores, and market their offers. That will especially be the case this year due to the coronavirus pandemic, which has forced many businesses to change the way they operate and has reduced opportunities for in-person events.
How to Have a Successful Small Business Saturday in Xenia
Depending on various factors including your business’s offerings, the amount of space in your store, and your customer base, there are a number of ways for you to have a successful Small Business Saturday. You could host an event for customers, offer a special deal, advertise on social media, or try another themed idea of your own creation to draw in customers and assert your business as an exemplar of how to do Small Business Saturday right.
This year, of course, you’ll also need to be cognizant of how to keep customers safe like never before. Make the effort to keep your brick-and-mortar location sanitized and limit the number of people in your store at one time to enforce social distancing. Other steps could include multiple ways to pay (such as contactless payment) and posting signage about what health and safety precautions you are taking.
What Small Business Saturday Can Mean for Your Business
Preparing for a successful Small Business Saturday can be an arduous process but one that will be well worth the process in terms of sales earned, lifelong customers won, and benefits provided to the local economy. Despite the hard work required, Small Business Saturday could be a boon for your business if you put the effort into participating in an event, collaborating with other small businesses, preparing your business, and marketing the holiday itself and deals.
Let us know how we can help! Donna and Nikki - Xenia Area Chamber of Commerce www.xacc.com