Better Business Bureau

Company Description

BBB’s mission is to be the leader in advancing marketplace trust. We do this by:

• Setting standards for marketplace trust


• Encouraging and supporting best practices by engaging with and educating consumers and businesses


• Celebrating marketplace role models


• Calling out and addressing substandard marketplace behavior


• Creating a community of trustworthy businesses and charity

BBB sees trust as a function of two primary factors – integrity and performance. Integrity includes respect, ethics and intent. Performance speaks to a business’s track record of delivering results in accordance with BBB standards and/or addressing customer concerns in a timely, satisfactory manner.