|
ITASWO World Trade Day:
Advanced Global Strategies
Please join the International Trade Association of Southwest Ohio as we learn from area experts on how to strategize and plan for business success in the areas of international marketing, brand protection, and global distribution as well as how to manage the risks associated with doing business in China.
AGENDA
8:00 am Registration Begins Networking Breakfast
8:30 Marketing in a Global Economy
Monica Schultz, President, Dayton Council on World Affairs
9:30 Global Distribution Strategies
Brian Wright, General Counsel, Henny Penny
10:30 Break
10:45 Int'l Trademark Protection
Roger Bora, Partner, Thompson Hine
11:45 am Lunch Buffet
12:15 pm Keynote Presentation:
How to Manage the Risks of Doing Business in China
Kimberly Kirkendall, President of International Resource Development, Inc:
1:30 pm Program Concludes
Attendees can expect to learn:
- Strategy and Planning Considerations: marketing, distribution, and trademarks
- International Agreements - various considerations
- International Trademark Filing Strategies
- Battling Brand Pirates & Creating Super Trademarks
- Tips for global marketing success
- Chinese financing and payment terms
- Dealing with the Chinese Regulatory Agencies
- China's IP environment - how likely your product will be copied
- Navigating the Chinese VAT system to reduce impact on pricing
- Global Distribution Strategies for Success
Come netowrk and learn more about what you need to know to continue to grow you export sales.
+ + + + + + + + + + + + + + + + + + + + + +
|
